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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Millions of fake Google Maps listings hurt real business and consumers 2019-06-22
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article.
Automation layering: How PPC pros retain control when automation takes over 2019-06-21
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article.
Google testing carousel of text ads on mobile 2019-06-21
The format has proven successful with Shopping ads, but will users swipe through text ads? Please visit Search Engine Land for the full article.
SMXcast: Tactics to improve your YouTube video ad performance 2019-06-21
Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Search Engine Land for the full article.
RSA editing comes to Google Ads app 2019-06-20
Negative keyword management is also now available in the app. Please visit Search Engine Land for the full article.
Successful teams attend SMX East 2019-06-20
Groups of 3 or more save up to 20% off! Please visit Search Engine Land for the full article.

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