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Google doc rekindles myth that click-through rate affects rankings 2019-02-21
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again. Please visit Search Engine Land for the full article.
The Dummies Guide to Enterprise Customer Data Platforms 2019-02-21
Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and more. Please visit Search Engine Land for the full article.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019-02-21
Don’t focus on the specific numbers, the interesting thing is the sentiment. Please visit Search Engine Land for the full article.
Coveted featured snippet space is more exclusive than you think, study shows 2019-02-21
A new study on featured snippets in Google shows you how competitive this search real estate can be. Please visit Search Engine Land for the full article.
Waze partners with WPP to literally drive traffic to retail stores 2019-02-21
The partnership will launch in North America and parts of Europe. Please visit Search Engine Land for the full article.
Google My Business messaging problems continue 2019-02-21
When messaging is set up in the GMB app, it doesn’t work for listings that belong to location groups in the dashboard. Please visit Search Engine Land for the full article.