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Google to experiment with more desktop search changes after favicon/black ad label rollout 2020-01-24
Expect more changes to how your search snippets in Google search are rendered on desktop. Please visit Search Engine Land for the full article.
Systematically upgrade your existing content: Here’s how (and when) to do it 2020-01-24
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Please visit Search Engine Land for the full article.
Google Ads’ Performance Planner can help predict performance across accounts 2020-01-24
The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts. Please visit Search Engine Land for the full article.
Bridging SEO and web development: How to get developers on your side 2020-01-24
Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers. Please visit Search Engine Land for the full article.
Google Dataset Search is out of beta and adds new features 2020-01-23
If you want to capitalize on this speciality search engine, make sure to add datasets schema where applicable. Please visit Search Engine Land for the full article.
Default Search in Chrome Switched to Bing for Office 365 ProPlus users 2020-01-23
Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing. Please visit Search Engine Land for the full article.

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