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Google adds 6 new AI features for Performance Max 2024-04-29
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Number of concerns over Google Privacy Sandbox grow to 111 2024-04-29
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft makes Copilot available to all advertisers 2024-04-29
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Top 5 paid search B2B lead gen strategies for 2024 2024-04-29
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Study: 56% of Google’s top three positions are held by ccTLDs 2024-04-29
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google March 2024 core update rollout is now complete 2024-04-26
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.